If you haven’t heard of this type of marketing study done by a psychologist named Barry Schwartz, I highly suggest you start out at the beginning of this article and read through it. It will give you an idea of how the marketer uses hedonic marketing to sell their products. In his book, he tells us that 90% of all advertising is created by companies using hedonic marketing. Most major companies use hedonic marketing with their products because it allows them to create a certain level of interest in their products.
Hedonic Marketing is an initiative run by the University of Massachusetts Dartmouth. The university’s goal is to make the Internet even more powerful, efficient and affordable by creating a more efficient use of information. The online community allows various forms of communication to thrive that would not be possible otherwise. Hedonic marketing will make the Internet even more powerful, efficient and affordable through its transparency and easy access to information.