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Where to Start With Social Media

Are you one of the many businesses still not using social media? Or have made an attempt but feel like it is over your head? Although an in depth course on social media could fill several books, this should give you a broad overview of where to begin, with a few resources to carry on down the path of social media success.

Facebook Pages

  • Not a great source of exposure for businesses as Facebook throttles visibility to encourage ad spending.
  • The most widely used and recognized social network, with over 1.28 billion monthly users.
  • Add a unique cover photo and showcase your most important news on your page timeline.
  • Pin a new post to the top of your Page each week so people notice what's important.
  • See and respond to your recent activity and private messages right from the top of your Page.

Google+

  • Widely integrated into all of Google's services.
  • 343 million monthly users.
  • Get closer to family and friends.
  • Get more into the stuff you love.

LinkedIn

  • A great for professionals to interact.
  • 300 million monthly users.
  • Increasing productivity and success.
  • People, jobs, news, updates and insights.
  • Not just another social network, LinkedIn is a powerful business-building tool to attract more leads and clients. In fact, this lead generating GOLD MINE is over 277% more effective for lead generation than any other social media method.

Learn more from veteran LinkedIn expert Melonie Dodaro. Melonie is the founder of Top Dog Social Media and the author of The LinkedIn Code.

Twitter

  • A great platform for conversations.
  • 271 million monthly users.
  • Create and share ideas and information instantly, without barriers.
  • Connect with people, express yourself and discover what's happening.
  • Twitter is the greatest opportunity engine the world has ever seen!

Learn more from reformed Twitter skeptic Don Power, as he reveals the basics of how to get started on Twitter in his book Twitter for Skeptics.

Got the Basics?

When you are comfortable with the basics of the top social networks, take your social media strategy to the next level with great advice on branding, customer service, community, innovation and sales. Merlin U Ward guides you through the ins and outs of intermediate social media marketing in his new book You Get What You Give.

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