As a web designer, it is important to stay on trend. If you are developing websites in 2019, consider the 5 points below.
1) Chat Bots
Chat bots are growing in popularity within websites. These are the pop-up option that appears at the bottom of the web page that says, “how can I help you” or similar.
These chat bots provide a real time connection to between a consumer and an organization. Utilizing online chat within your website can reduce shopping cart abandonment and increase basket size. Customers benefit from near instant responses to any concerns that could be a potential roadblock to payment, which greatly increases consumer trust.
Chat bots can be assigned to one or multiple people within an organization to monitor and respond to. Common questions can also be programmed for auto-responses. Visitors can alternatively utilize the chat box after hours as a convenient way to send an email.
2) Engaging Content
Captivating content is essential to increase page view times and reduce bounce rates. In an era with ever shortening attention spans, capturing the attention of a visitor immediately is increasingly important.
Audio / visual stimulus continues to dominate all forms of digital media for the highest engagement rates. Videos in particular, are a medium that consumers are increasingly drawn to. Any new website project should consider incorporating video into the marketing plan.
Optimizing the user experience across multiple devices, such as a 4K big screen TV, a laptop, a tablet, and a mobile phone is important consideration not to be overlooked. A design that is responsive will automatically adjust to the size of the user's screen, and ensure that website visitors receive an outstanding user experience, no matter what device they use.
4) Sell Yourself
Capitalize on your past successes by showcasing positive feedback from past clients, professional certifications, awards, and involvement on major projects. Top agencies and designers are utilizing this strategy very effectively.
5) Font & Colour
Although seemingly simplistic, utilizing an easy to read font and a pleasing colour scheme, can contribute to a more positive user experience.
About the Author
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Web Design Company India, Lifestyle Design, Branding Firm, Exhibition Design.
Posted on Thu, March 7, 2019
by Jonathan Kervin filed under