The Power of Landing Pages
A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.
Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion.
A conversion could be getting them to phone, email, fill out a reservation form, make a purchase, or any other predetermined goal that meets the unique needs of your business.
Most small business websites only have a few pages, and the content is often not specific enough to rank very well for search terms relevant to consumer searches. Websites are often serve a similar function to a brochure, providing a general overview of the businesses products or services, without doing a good job of targeting the intended buyers.
Landing pages are an effective way to target a very specific search phrase. We make targeted landing pages that use the target search phrase five times for great focus in the search engines.
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It is important to consider quality versus quantity when using landing pages as part of your online marketing strategy. Because each landing page is very focused, it may get less traffic than the main pages of your website. However, the benefit of the very focussed search terms is that a lower level of traffic to those pages will often result in a higher conversion rate. In other words, the quality of each visitor to the landing page offsets the lack of quantity.
Posted on Tue, October 21, 2014
by Jonathan Kervin filed under