Everything listed under: search

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    Smarter Than the Average Navigation Bar: Tips, Tricks and Advice

    Navigation, at least when it comes to UI and UX, is the cornerstone of your website. Even if your audience lands on a specific page you painstakingly designed, it’s the navigation bar or menu that’s going to be used to move elsewhere.Simply put, there is no limit to how good, optimized and engaging your navigation can be. If there’s one element of your site you’re always striving to improve, it should be the nav bar.In light of that, here are some tips, tricks and best practices you can use to s...  Read More...

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    Content is Still King

    All the best SEO practices are pretty much meaningless if your content is not well thought out. One factor determining search results for content is the keyword density.Creating a 2000 word article on a topic that could be described in 200 words can actually hurt the keyword density. Essentially the more words in general are in the content, the more diluted the keywords become.Some people think over using keywords can help increase search rankings for those keywords, but in reality that is point...  Read More...

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    Start Planning Your Tourism Marketing for Next Year

    As with all seasonal businesses, it is important in the tourism industry to get ready for the next season far in advance, so that you can start filling up bookings earlier, providing cash flow stability, and letting you focus on providing a memorable experience for your guests.Looking back at your previous year, and also at your competition, can provide some insight as to where your guests are coming from, and where you are missing guests that your competitors are getting. Quite often blog or so...  Read More...

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    The Power of Landing Pages

    A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion. A conversion could be getting them to phone, emai...  Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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    Slow Page Load Times Turn Off Consumers and Search Engines

    Fast websites are crucial to keep the consumer's interest in your products and services, and to contribute to better search rankings. Quite often when a website is slow, owners are quick to blame the web hosting company. There are many things to consider when a website is performing slowly, and often the web host is not at fault.Any script or widget installed on your website will have a negative impact on page load times.   Read More...

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    Video Marketing Works

    Enhance your marketing strategies with online video.How Video is ChangingBy 2017, online video will account for 69% of internet trafficYouTube streams more than 6 billion hours each month to more than 1 billion usersVideo ad spending in North America will almost double to over $8 billion by 2016Who's Watching Video Online65% of males57% of females78% of 18-29 year olds66% of 30-49 year olds45% of 50+ year olds53% of income earners under $50k65% of income earners between $50-75k71% of income ...  Read More...

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    5 Ways Video Benefits SEO and Increases Leads

    There is no denying that video has become an increasingly powerful part of online marketing, but not everyone understands why. Here are some of the reasons why video marketing can be a huge benefit to search engine optimization.Video is More Noticeable Than TextGoogle's search algorithm returns a mixture of video, image, news, local & more.The thumbnails of a video search result attract much more attention than plain text links.According to a study that collected data from eye tracking s...  Read More...