Rockin the Island

Rockin' The Island was the first music festival ever held in Campbell River, BC. In the span of only 30 days we grew exposure of the Twitter hashtag #rockintheisland exponentially. The high level of engagement from the target audience was key to the success of this campaign, with over 69% usage of the #rockintheisland hashtag coming from the audience via retweets and @mentions.

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