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Klout Influence Tracking Service Now Measures YouTube Metrics

Klout's online influence measurement now includes data from YouTube in addition to 8 other social networks including Facebook profiles or pages, Twitter, Google+, Foursquare, Instagram, and LinkedIn profiles or company pages.

Klout uses data based on how people interact with posts you create on each network, and how people mention you in their own posts to assign a score of 1 to 100, with 100 indicating you are one of the most influential people on social media.

Everyone who has a social media account on a system that Klout receives data from already is assigned a score, whether or not they sign up for an account on Klout. 

Some brands use Klout to identify influencers who matter in an attempt to build further engagement and reach.

Klout has it's share of critics in regards to the arbitrary method of measurement.

John Scalzi was one vocal critic. He said, "I could rank your influence online. If you like: I'll add your number of Twitter followers to your number of Facebook friends, subtract the number of MySpace friends, laugh and point if you're still on Friendster, take the square root, round up to the nearest integer and add six. That's your Scalzi Number (mine is 172). You're welcome."

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