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How to Design Your Website for Conversion Rate Optimization

Having a website does not guarantee more traffic on the website, but a good Website Design Service can definitely boost your website’s conversion rate. According to a study from Stanford University, more than 46% people find a site credible and trustworthy only after seeking its design. Yes, it’s true and so it is essential for you to have a professional website design. 

That’s not all! If your site is unattractive, people will actually leave your site at once, which is a big loss of leads. If you don’t want this to happen to your site then unleash the finest website design principles that will boost your site’s conversion rate.

  1.  Follow Hick’s Theory

Named after British psychologist William Edmund Hick, this is a popular theory that states that the time an individual takes to make a decision is directly proportional to his or her choices. So, if there are more numbers of choices, the decision time will also increase.

  1. Consider the Rule of Thirds

This is a popular photography principle that is applicable even to website design. As per this rule, you can visually divide an image or a website page into thirds (both horizontally and vertically). As a result, you get nine squares where the four middle intersections are strategic places and you can place objects in these squares for most impactful design.

  1. Value User’s Patience

The more your web page take time to load the higher will be reduction in conversions. So, when it is about page loading speed, every second counts. Troubleshoot your site for all such issues and you may even run it using free tools like GT Metrix, Pingdom, Google Page Speed Insights, and more.

  1. Use Negative Space Wisely

The white space is referred to as negative space, while positive space is the space that contains different elements on your site. But make sure you convert this white or negative space into positive one. Use enough white space between your content, header, or the space between your content and sidebar. Also, it is the space between paragraphs,smaller elements on your page like between lines of text, letters,and more.

  1. Check for F-Layout

According to researchers, usually users browse the web and read screen in an ‘F’ pattern. People first look from left to right at top of the screen and then scan the page downwards. The page that receives least amount of visibility is the bottom right. Hence, make sure you place the important objects as well as call to actions along F-shape lines and place less important content in lower visibility spaces.

  1. Do Check the Color

Color plays an important role in usability and overall meaning of the website. Different color combinations evoke different reactions and emotions. Select a color scheme for your website wisely and make sure the combination is able to evoke the emotion that you or your company wants to convey.

  1. K.I.S.S.

Keep it Simple is the next important thing to follow and this applies to all web designs. When you are creating a page then check that is there any scope to make it simpler. Eventually, you will get a more aesthetically pleasing solution that always converts better results.

  1. Follow the 8-Second Rule

As per this rule, you only have 8 seconds to attract visitor’s attention. There is only a small window to engage users when they land on your website, so make the most of those seconds. 

There are more other website design problems that can be fixed by undertaking the best website design services. But till then, just check these design solutions and implement them to start receiving higher conversions.

About the author:

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Web Design Company India, Lifestyle Design, Branding Firm, Exhibition design etc.

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