Everything listed under: content

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    Generating A Customer Base Using Instagram

    At first glance, Instagram can be a daunting place. But as the platform now has over 600 million users, it would be a mistake for any e-commerce site to ignore this potential source of new customers.Here I will outline 4 steps you can take to optimize and grow your Instagram page.1. Your profile – the first thing a potential follower sees when they come to your page is your name, picture and bio. For this reason, make sure to choose a name that is simple and easily expresses what your...  Read More...

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    5 Content Management Systems Compared

    There is no disputing that content management systems are an ideal solution to creating and managing websites. They are not all created equal though! In this comparison we look at 5 different CMS's, including free, open source, and commercial CMS's.   Read More...

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    Content is Still King

    All the best SEO practices are pretty much meaningless if your content is not well thought out. One factor determining search results for content is the keyword density.Creating a 2000 word article on a topic that could be described in 200 words can actually hurt the keyword density. Essentially the more words in general are in the content, the more diluted the keywords become.Some people think over using keywords can help increase search rankings for those keywords, but in reality that is point...  Read More...

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    All About Location Based Marketing

    The explosive growth in smartphone ownership has fuelled the possibility of reaching targeted consumers and knowing where they are during the day. Reach out to these people with your location based marketing campaign to tap into an already engaged audience.Purpose of Location Based Marketing ServicesLocation Based Marketing PlatformsExamples of Good Location Based Marketing OffersStrategies for Location Based MarketingPurpose of Location Based Marketing ServicesCustomer engagementLoyalty rewards...  Read More...