Everything listed under: business

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    Does Your Email Provider Value Your Privacy?

    Choosing email providers is a more important decision than you might think. Although "free" email providers have improved vastly over the last few years, there is still a price to pay. When you sign up to a free email service, you are trading your privacy for the email services instead of paying for it with traditional currency.Did you know that free email services use your personal information to target advertising directly to you?   Read More...

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    Protecting Your Business Name and Brands

    So you've decided on a business name and a brand... Great! Now how do you make sure that nobody else already owns the rights to that name?   Read More...

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    Market Your Business Online With A Budget

    If you have a small business, online marketing is becoming an increasingly important sales channel. Consumers are turning to Google search in droves on their mobile devices to find local businesses. In order to place your business in front of consumers who are searching for what you offer, it is imperative to have a well optimized mobile friendly website.There is an over abundance of website builder tools and content management systems.   Read More...

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    Why A Great Web Design Is Important For Business

    As you all know that there are so many websites on the internet that it is often difficult to be seen amongst your competitors. With so many good websites, the competition out there is quite tough so why make it further difficult by having a poor web design that will drive the audience away. Therefore, it is important that any business whether it is depending on their online business or not must focus on their web design.   Read More...

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    Increase Landing Page Conversion Rates With Calls to Action

    Landing pages can be a very effective part of an online marketing strategy for your business website. One way to further increase the effectiveness of your landing pages is to utilize calls to action.A call to action should cause the person who is viewing the landing page to commit a specific action in order to get something in return. Calls to action should be compelling, risk reducing, or benefits oriented.   Read More...

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    The Power of Landing Pages

    A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion. A conversion could be getting them to phone, emai...  Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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    Deconstructing Domain Names

    The type of website you are purchasing a domain name for should play a factor in your decision. There are many domain name extensions to choose from, and several may suit your purposes.The most common is .com, and you should try and incorporate .com into your domain name purchases if anything similar to your desired domain name is available in .com.Beyond that, any website that sells product online should definitely use .com as it is intended for commerce. An informational website of an offline ...  Read More...

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    Google Your Business

    I had an interesting experience at a business networking meeting. The keynote speaker was Sandy Poolevorde from Boyd's Funeral Services in Campbell River, @funeralscr on Twitter. As part of her presentation, she split the room into three groups of people and challenged them to find cremation pricing from different companies in the area.   Read More...