Everything listed under: seo

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    Content is Still King

    All the best SEO practices are pretty much meaningless if your content is not well thought out. One factor determining search results for content is the keyword density.Creating a 2000 word article on a topic that could be described in 200 words can actually hurt the keyword density. Essentially the more words in general are in the content, the more diluted the keywords become.Some people think over using keywords can help increase search rankings for those keywords, but in reality that is point...  Read More...

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    Start Planning Your Tourism Marketing for Next Year

    As with all seasonal businesses, it is important in the tourism industry to get ready for the next season far in advance, so that you can start filling up bookings earlier, providing cash flow stability, and letting you focus on providing a memorable experience for your guests.Looking back at your previous year, and also at your competition, can provide some insight as to where your guests are coming from, and where you are missing guests that your competitors are getting. Quite often blog or so...  Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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    13 Reasons to Use Video On Your Website

    If you want your website to be effective and appealing, consider using online videos on your site. This will ensure that your site is popular and trends better on the search engine pages. Also, if you wish to make page views, leads and sales; then you could make use of video for attracting visitors and making the site more dynamic.   Read More...

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    Website Usability Factors to Consider

    There are many schools of thought about what makes up a good website. Often, top designers may have completely opposite ideas. We think that the most important thing to consider when building a website is the users.   Read More...

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    Video Production Myths and Realities

    Getting a professional video made for your website is easier than you think!Marketers Believe in Video93% of marketers used online video in 201382% of marketers saw a positive impact on their organization from video52% of marketers saw the best return on investment from videoMythsProfessional video is too expensiveVideo production is too complicated and time intensiveWebsites don't need videoRealityCosts can be as little as hundreds of dollars, not tens of thousandsIt can take as little as 2...  Read More...