Everything listed under: marketing

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    Can Outdoor Marketing Still Be Effective in the Internet Age?

    Marketing is an industry that has seen massive changes in the last few years with the growth of the internet, the rise of social media and the domination of the smart phone. Marketers face a daily struggle to find the best combination of traditional and modern methods to get their message to the right people. One of the mainstays of marketing was outdoor marketing, such as billboards, but does this still have a place in the internet age?What Exactly Is Outdoor MarketingIn its most basic form, ou...  Read More...

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    How To Market For Any Season In All Industries (Guest Post)

    Companies are always looking for a way to make new people into lifelong customers. To do that, though, they have to keep them hooked throughout the year — and that means keeping them in their stores to buy candy for Halloween and Easter, ordering flowers for Valentine’s Day or Mother’s Day, and using other tactics to grab their attention in all four seasons.Here are some targeted ways your company can increase engagement with your audience throughout the year.Christmas Bringing Out the Good and ...  Read More...

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    Start Planning Your Tourism Marketing for Next Year

    As with all seasonal businesses, it is important in the tourism industry to get ready for the next season far in advance, so that you can start filling up bookings earlier, providing cash flow stability, and letting you focus on providing a memorable experience for your guests.Looking back at your previous year, and also at your competition, can provide some insight as to where your guests are coming from, and where you are missing guests that your competitors are getting. Quite often blog or so...  Read More...

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    All About Location Based Marketing

    The explosive growth in smartphone ownership has fuelled the possibility of reaching targeted consumers and knowing where they are during the day. Reach out to these people with your location based marketing campaign to tap into an already engaged audience.Purpose of Location Based Marketing ServicesLocation Based Marketing PlatformsExamples of Good Location Based Marketing OffersStrategies for Location Based MarketingPurpose of Location Based Marketing ServicesCustomer engagementLoyalty rewards...  Read More...