Everything listed under: marketing

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    Can Outdoor Marketing Still Be Effective in the Internet Age?

    Marketing is an industry that has seen massive changes in the last few years with the growth of the internet, the rise of social media and the domination of the smart phone. Marketers face a daily struggle to find the best combination of traditional and modern methods to get their message to the right people. One of the mainstays of marketing was outdoor marketing, such as billboards, but does this still have a place in the internet age?What Exactly Is Outdoor MarketingIn its most basic form, ou...  Read More...

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    How To Market For Any Season In All Industries (Guest Post)

    Companies are always looking for a way to make new people into lifelong customers. To do that, though, they have to keep them hooked throughout the year — and that means keeping them in their stores to buy candy for Halloween and Easter, ordering flowers for Valentine’s Day or Mother’s Day, and using other tactics to grab their attention in all four seasons.Here are some targeted ways your company can increase engagement with your audience throughout the year.Christmas Bringing Out the Good and ...  Read More...

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    Start Planning Your Tourism Marketing for Next Year

    As with all seasonal businesses, it is important in the tourism industry to get ready for the next season far in advance, so that you can start filling up bookings earlier, providing cash flow stability, and letting you focus on providing a memorable experience for your guests.Looking back at your previous year, and also at your competition, can provide some insight as to where your guests are coming from, and where you are missing guests that your competitors are getting. Quite often blog or so...  Read More...

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    All About Location Based Marketing

    The explosive growth in smartphone ownership has fuelled the possibility of reaching targeted consumers and knowing where they are during the day. Reach out to these people with your location based marketing campaign to tap into an already engaged audience.Purpose of Location Based Marketing ServicesLocation Based Marketing PlatformsExamples of Good Location Based Marketing OffersStrategies for Location Based MarketingPurpose of Location Based Marketing ServicesCustomer engagementLoyalty rewards...  Read More...

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    13 Reasons to Use Video On Your Website

    If you want your website to be effective and appealing, consider using online videos on your site. This will ensure that your site is popular and trends better on the search engine pages. Also, if you wish to make page views, leads and sales; then you could make use of video for attracting visitors and making the site more dynamic.   Read More...

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    Video Production Myths and Realities

    Getting a professional video made for your website is easier than you think!Marketers Believe in Video93% of marketers used online video in 201382% of marketers saw a positive impact on their organization from video52% of marketers saw the best return on investment from videoMythsProfessional video is too expensiveVideo production is too complicated and time intensiveWebsites don't need videoRealityCosts can be as little as hundreds of dollars, not tens of thousandsIt can take as little as 2...  Read More...

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    Video Marketing Works

    Enhance your marketing strategies with online video.How Video is ChangingBy 2017, online video will account for 69% of internet trafficYouTube streams more than 6 billion hours each month to more than 1 billion usersVideo ad spending in North America will almost double to over $8 billion by 2016Who's Watching Video Online65% of males57% of females78% of 18-29 year olds66% of 30-49 year olds45% of 50+ year olds53% of income earners under $50k65% of income earners between $50-75k71% of income ...  Read More...

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    5 Ways Video Benefits SEO and Increases Leads

    There is no denying that video has become an increasingly powerful part of online marketing, but not everyone understands why. Here are some of the reasons why video marketing can be a huge benefit to search engine optimization.Video is More Noticeable Than TextGoogle's search algorithm returns a mixture of video, image, news, local & more.The thumbnails of a video search result attract much more attention than plain text links.According to a study that collected data from eye tracking s...  Read More...

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    Google Your Business

    I had an interesting experience at a business networking meeting. The keynote speaker was Sandy Poolevorde from Boyd's Funeral Services in Campbell River, @funeralscr on Twitter. As part of her presentation, she split the room into three groups of people and challenged them to find cremation pricing from different companies in the area.   Read More...