Guest blog posts are welcome! Click here to view requirements and benefits, and to submit a post.

  • Post Featured Image

    20 Free Tools To Track Your Social Metrics

    With social media playing an increasingly important role in many organizations, metrics play a vital role in determining the success of the goal. We've found some of the easiest and best ways to track your social media metrics for free.1. Bit.lyBit.ly is a url shortening service that works with any social network.   Read More...

  • Post Featured Image

    Tempering Expectations When Things Go Wrong

    Nearly everybody has had the misfortune of a service industry experience that left something to be desired. This could range from a service delivery that did not meet the expectations of the customer, or on the flip side, it could be a customer abusing resources beyond what they are paying for.These kind of experiences are bound to happen to everyone sooner or later. However, the way that the provider or customer deals with the situation can play a big factor in whether or not the issue can be r...  Read More...

  • Post Featured Image

    Taking A Website From Good To Great - Part 1: Protecting Privacy Is Good For Profits

    Consumers and governments are increasingly aware of online privacy and the implications of not taking it seriously. From the minor annoyance of spam, to ad blockers, to social media embarrassments, to increasingly frequent data breaches; people visiting your website are behaving increasingly cautious with their personal data and governments are paying more attention to regulation of user privacy.If you have a website of any kind, you have a goal of a conversion of some kind for the end user. Thi...  Read More...

  • Post Featured Image

    An App To Rate People - Creepy Or Long Overdue?

    Chances are you've left a review or rating online for a restaurant or e-commerce purchase at some point, but are you ready to get rated by anybody you have an interaction with?That time is coming very soon thanks to Calgary entrepreneur Julia Cordray and her Peeple app. Peeple allows you to categorize people by the type of connection, such as, professional, personal, or romantic. You can also assign a rating of 1 to 5 stars and write a comment about each person.In order to dissuade fake revi...  Read More...

  • Post Featured Image

    Little Sun Charge Solar Phone Charger And Light [Video]

    Olafur Eliasson returns to Kickstarter again following the success of his solar powered light. This time around, he has a loftier goal in mind, a solar powered phone charger that includes a light.The premise of the project is "We are all connected by the sun".Eliasson explains, "Our actions have consequences for the world. Little Sun is a wedge that opens up the urgent discussion about bringing sustainable energy to all from the perspective of art to raise awareness about energy a...  Read More...

  • Post Featured Image

    Google Adwords Hotel Search Changes From PPC To Booking Fee Model

    In a move designed to get more buy in from the hospitality industry, Google Adwords changed the revenue model for hotel search ads. Previously, under the pay per click model, hotel's large and small competed against each other to bid for the top ad spots and paid for each click on their ads, regardless of booking.Now Adwords is rolling out the Google Hotel Ads Commission program to more hotels, after a successful test period with a limited number of independent hotels. This revenue model ens...  Read More...

  • Post Featured Image

    Changes At Kickstarter Legally Require Company To Act For Greater Good

    Kickstarter has made changes to the structure of the company which now obligate it to act for the greater good by reincorporating as a public benefit corporation to stay true to its core values. A public benefit corporation is legally bound to pursue a positive impact on society. To reflect the change Kickstarter Inc is now Kickstarter PBC.The company announced the change on their website, including the following commitments."We renew our longstanding commitment to arts and culture.   Read More...

  • Post Featured Image

    Klout Influence Tracking Service Now Measures YouTube Metrics

    Klout's online influence measurement now includes data from YouTube in addition to 8 other social networks including Facebook profiles or pages, Twitter, Google+, Foursquare, Instagram, and LinkedIn profiles or company pages.Klout uses data based on how people interact with posts you create on each network, and how people mention you in their own posts to assign a score of 1 to 100, with 100 indicating you are one of the most influential people on social media.Everyone who has a social media...  Read More...

  • Post Featured Image

    Mark Zuckerberg Speaks About Dislike Button [Video]

    Although we will likely not see a "dislike" button coming anytime soon, Mark Zuckerberg spoke at a Facebook Headquarters Q&A session about the potential for a range of buttons that show empathy. Recognizing that not every moment is a good moment, Zuckerberg specifically does not want Facebook to become a community that upvotes and downvotes each post. He offered an example of posting a very important personal event and having the only interaction being dislikes or downvotes.   Read More...

  • Post Featured Image

    Stripe Vying To Become Backbone Of Social Ecommerce

    The payment processor announced a new API that allows merchants to place buy now buttons on social networks, as well as third party websites.Stripe's foray into social commerce joins the likes of Google, Twitter, Pinterest and Facebook; as the industry struggles to find a way to leverage their large mobile audiences into customers.With over 60% of traffic on shopping sites coming from mobile devices, conversions from that traffic is a mere 15%. With lots of room for growth, mobile e-commerce...  Read More...

RSS Feed