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    6 Rules For Packaging Design That Will Shine On The Shelf

    When consumers walk into a supermarket, store or an online market, they’re faced with an endless list of options. For your product to compete with the abundant choices the consumer has, it needs to stand out. This is where packaging comes to play its role.   Read More...

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    21 Signs That You May Have A Less Than Stellar Web Host

    For a website to enjoy perks like high traffic and increased ranking in the search result, it needs to have a good quality web host. A web host plays a vital role in establishing your business in the online world and as such, one needs to select a top-quality hosting in order to run a successful online business.A top-notch and reliable web host will offer effective features that provide benefits like faster website speed, optimal protection from malware, spam and viruses and essential software t...  Read More...

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    How To Ace Each Cold Call You Make

    Cold calling can be an essential yet frightening part of your job. However, when done correctly, it can be extremely lucrative. Quite often, the sales funnel includes 5 instances of contact with the potential customer, and the cold call can be an effective part of your strategy when done correctly.   Read More...

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    6 Effective Lead Generation Strategies for B2B Businesses

    When you work in digital marketing, you probably realize that you need all sorts of strategies to generate the new business that you need. But even with all your experience and all your lead generation lists, it's possible that you might be missing some opportunities.For example, social channels are taking more and more priority, and for good reason. Sales and marketing are looking to increase the quality and volume of leads, and social can help with both those concerns.But while you're ...  Read More...

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    Reinvent A Destination Brand Identity In 10 Steps

    With every passing day,technology is advancing at a rapid rate. As a result, the world has shrunk down into a global village. Distances no longer matter much.The effect of technology can be felt at each and every field.   Read More...

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    Smarter Than the Average Navigation Bar: Tips, Tricks and Advice

    Navigation, at least when it comes to UI and UX, is the cornerstone of your website. Even if your audience lands on a specific page you painstakingly designed, it’s the navigation bar or menu that’s going to be used to move elsewhere.Simply put, there is no limit to how good, optimized and engaging your navigation can be. If there’s one element of your site you’re always striving to improve, it should be the nav bar.In light of that, here are some tips, tricks and best practices you can use to s...  Read More...

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    Marketing Your Business for Halloween: The Do's and Don'ts

    As you know, Halloween is just around the corner. This holiday kicks off the last few months of the year, diving right into the holiday season. Now is a good time to start thinking about your seasonal branding, if you haven’t already.   Read More...

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    How UX Design Will Improve Your Business's Revenue

    If you haven't already taken an in-depth look at your business' UX design, this is one area you may be able to improve and in the process increase your overall revenue. UX stands for user experience and can include everything from how easy your site is to navigate to how interactive your website is for users. In a nutshell, a positive experience will make the customer stick around your site longer and become more loyal to your brand. The key is to look at your website through the ey...  Read More...

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    Why Packaging Design is Important

    When marketing a product, you have many factors to take into consideration. Everything from target consumer to the product aesthetics need to be analysed and looked at in order to make your product one of the 5% of new products that don’t fail(Yes, that means 95% of all new products fail...). The reason so many products fail is that the consumer doesn’t have the time to personally look at each and every product they choose to weigh the advantages and disadvantages of the product, so ...  Read More...

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    7 Photoshop Tips For Beginners

    Photoshop is imperative to any photographer or graphic designer, but these professions are not the only ones that can put this influential software to good use. For the creative professional, who may include freelancers, marketing professionals, entrepreneurs, even business owners, it helps to have even just a working knowledge of how to use Photoshop. The use of Photoshop can make a huge impact to your business if used correctly.   Read More...

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    Can Outdoor Marketing Still Be Effective in the Internet Age?

    Marketing is an industry that has seen massive changes in the last few years with the growth of the internet, the rise of social media and the domination of the smart phone. Marketers face a daily struggle to find the best combination of traditional and modern methods to get their message to the right people. One of the mainstays of marketing was outdoor marketing, such as billboards, but does this still have a place in the internet age?What Exactly Is Outdoor MarketingIn its most basic form, ou...  Read More...

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    Generating A Customer Base Using Instagram

    At first glance, Instagram can be a daunting place. But as the platform now has over 600 million users, it would be a mistake for any e-commerce site to ignore this potential source of new customers.Here I will outline 4 steps you can take to optimize and grow your Instagram page.1. Your profile – the first thing a potential follower sees when they come to your page is your name, picture and bio. For this reason, make sure to choose a name that is simple and easily expresses what your...  Read More...

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    What You Need To Know About Accepting Credit Cards

    Americans love plastic. And with the proper approach, you can position your business to tap into this enormous, lucrative market. That said, from customer service to payment security to integration, there are many standards that should factor into your decision-making.   Read More...

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    9 Productivity Hacks That Work Every Time For Logo Designers

    Logo is the identification mark for every company. A successful logo is simple, may or may not describe the work company does. Obviously, color and beauty attract people a lot but these are not much important.   Read More...

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    How To Automate Retweets For Free And Why You Should Proceed Cautiously

    Recently we've been working with some teams that want to use their individual Twitter accounts to promote the content streaming to the company profile. This post will cover two different ways to automate this behaviour.Retweet All Posts Using IFTTRetweet All Posts Using RoundTeamOne great thing about Twitter is the API, which allows third party developers to integrate their own apps into the social network, increasing its functionality. Both of these tips utilize third party tools, and you w...  Read More...

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    How To Easily Manage Twitter Follow Backs

    Since mid 2013, Twitter has not allowed any third party service to offer auto follow back through their API. This has caused a lot more work for anyone who is trying to manage their own followers on a quickly growing Twitter account, or somebody who is managing multiple accounts.We often get questions from clients on how to automate Twitter follow backs. Although this is no longer possible, you can use the following services to simply the process of following back your new followers.Phone/Tablet...  Read More...

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    TweetGROW Social Media Content Curation Continues To Exceed Expectations

    TweetGROW, a social media content curation service, keeps Twitter accounts active and growing by delivering new and relevant articles to users timelines many times a day. Lately TweetGROW has been getting more and more effective, delivering upwards of 900 new followers in a 28 day period for one client in particular, and 200-800 new followers for every other client in the same period. Check the image slider on the TweetGROW page for specific examples.Today, the TweetGROW Twitter account set a ne...  Read More...

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    Does Your Email Provider Value Your Privacy?

    Choosing email providers is a more important decision than you might think. Although "free" email providers have improved vastly over the last few years, there is still a price to pay. When you sign up to a free email service, you are trading your privacy for the email services instead of paying for it with traditional currency.Did you know that free email services use your personal information to target advertising directly to you?   Read More...

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    The Digital Logo Design Breakdown (Guest Post)

    So far, 2016 has been the year of the re-brand. If you are at the first stage of logo design then, take note start-ups. A brand identity should be an instantly recognizable.   Read More...

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    Protecting Your Business Name and Brands

    So you've decided on a business name and a brand... Great! Now how do you make sure that nobody else already owns the rights to that name?   Read More...

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    How To Design Product Packaging (Guest Post)

    You’ve invented the perfect product. Everything about it is far superior to the rest of the market. You’re bound to make a lot of money.Except no one buys it.   Read More...

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    How To Market For Any Season In All Industries (Guest Post)

    Companies are always looking for a way to make new people into lifelong customers. To do that, though, they have to keep them hooked throughout the year — and that means keeping them in their stores to buy candy for Halloween and Easter, ordering flowers for Valentine’s Day or Mother’s Day, and using other tactics to grab their attention in all four seasons.Here are some targeted ways your company can increase engagement with your audience throughout the year.Christmas Bringing Out the Good and ...  Read More...

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    Taking A Website From Good To Great - Part 4: Maintaining The Responsive Experience With Embedded Objects

    Responsive website design or RWD for short is an increasingly important part of the online presence of any organization. Use of mobile devices online continues to grow at a faster pace than desktop, and with an increasing variety of screen sizes.Mobile friendly strategies used to involve designing multiple websites to meet the needs of each platform, such as desktop, large tablet, small table, large phone, small phone, or releasing apps specific to the operating system such as iOS or Android. No...  Read More...

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    How to Create an Effective Call to Action on Your Site (Guest Post)

    In theory, calls to action (CTAs) are simple: Tell your site visitors what to do, and why they should do it. In practice, however, that's about as easy as walking inside a long, dark tunnel with zero equipment. You can only do your best to stay on your feet and pray that you'll find the light eventually.Luckily, you don't have to go in blind anymore.   Read More...

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    How To Find Content That Has Been Shared To LinkedIn

    One of the quirks of LinkedIn is trying to find content that you or others have shared to your profile from elsewhere online. Your LinkedIn profile would seem like a great place to share news and articles related to your profession, but once you do that, where do they go?Since the advent of LinkedIn Posts, a built in publishing platform owned and operated by LinkedIn, they have been understandably wanting people to create original content on LinkedIn rather then sharing third party content.As a ...  Read More...

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    Dealing With Facebook Group Spam

    A common theme we here from friends and colleagues on Facebook is the prevalence of Facebook Group spam. What we mean by that is when you are added to a group you have no interest in, often by somebody who you just accepted a friend request from. This "friend" typically does not reach out by private message or any other means to see if you would be interested in joining the group first.Most people in this situation immediately leave the group, and this is where it can get even more ann...  Read More...

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    6 Ways to Keep Your Website Design Current amidst the Changing Internet [Guest Post]

    Every time you check your website, a million questions zoom through your mind. Should you tweak this or that element, or should you leave it alone? Should you try that newfangled framework everyone else is raving about, or should you wait until the flames of hysteria die down?Questions like these never have a simple answer.   Read More...

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    Find Out Which Social Networks Help You Grow Sales

    With all of the social networks out there, it can be confusing trying to determine which one will have the best payoff for your online business. This infographic will help you determine where to start with a detailed breakdown of the top networks.Infographic courtesy of SalesForce. See the original post here.   Read More...

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    Why Are Facebook Pokes Still A Thing?

    Facebook "Pokes" have long been a source of mystery to me, but they faded from memory when people stopped "Poking" me. I thought the "Poke" had finally run its course and people got bored of whatever it was. It seems though, that the "Poke" is back with a vengeance.   Read More...

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    3 Percent Of Us Are Still Using Bad Passwords

    News reports over the past several years have been riddled with stories of massive data breaches around the world. Despite the ongoing barrage of advice to keep our personal data as safe as possible, many of us continue to choose really bad passwords. An estimated 3% of people online are estimated to use some of these examples of poor passwords: 1234 12345 123456 1234567 12345678 123456789 1234567890 111111 abc123 qwerty welcome letmein football baseball dragon master monkey princess qwertyuiop ...  Read More...

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