Kervin Marketing Blog

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    The Power of Landing Pages

    A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion. A conversion could be getting them to phone, emai...  Read More...

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    6 Steps to Use the Remaining Balances on Pre-Paid Credit Cards

    When you are shopping in a retail store, you can often use multiple payment methods. When you are shopping online however, the convenience of multiple payment methods is most often not available during checkout. With the growing popularity of prepaid VISA and MasterCard gift cards, an common problem people run into, is how to spend the remaining balance on the card after their intended purchase.   Read More...

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    Don't Judge a Book By It's Cover

    Don't judge a book by its cover, but do judge a webpage by it's title (because Google and Bing will). The page title is what appears in the top bar or tab of your browser.Take for example a page title "SEO". This page title lacks a specific focus.   Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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