Guest blog posts are welcome! Click here to view requirements and benefits, and to submit a post. Kervin Marketing does not endorse any guest posts or their authors.

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    How to Design Your Website for Conversion Rate Optimization

    Having a website does not guarantee more traffic on the website, but a good Website Design Service can definitely boost your website’s conversion rate. According to a study from Stanford University, more than 46% people find a site credible and trustworthy only after seeking its design. Yes, it’s true and so it is essential for you to have a professional website design. That’s not all!   Read More...

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    6 Rules For Packaging Design That Will Shine On The Shelf

    When consumers walk into a supermarket, store or an online market, they’re faced with an endless list of options. For your product to compete with the abundant choices the consumer has, it needs to stand out. This is where packaging comes to play its role.   Read More...

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    21 Signs That You May Have A Less Than Stellar Web Host

    For a website to enjoy perks like high traffic and increased ranking in the search result, it needs to have a good quality web host. A web host plays a vital role in establishing your business in the online world and as such, one needs to select a top-quality hosting in order to run a successful online business.A top-notch and reliable web host will offer effective features that provide benefits like faster website speed, optimal protection from malware, spam and viruses and essential software t...  Read More...

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    How To Ace Each Cold Call You Make

    Cold calling can be an essential yet frightening part of your job. However, when done correctly, it can be extremely lucrative. Quite often, the sales funnel includes 5 instances of contact with the potential customer, and the cold call can be an effective part of your strategy when done correctly.   Read More...

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    6 Effective Lead Generation Strategies for B2B Businesses

    When you work in digital marketing, you probably realize that you need all sorts of strategies to generate the new business that you need. But even with all your experience and all your lead generation lists, it's possible that you might be missing some opportunities.For example, social channels are taking more and more priority, and for good reason. Sales and marketing are looking to increase the quality and volume of leads, and social can help with both those concerns.But while you're ...  Read More...

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    Reinvent A Destination Brand Identity In 10 Steps

    With every passing day,technology is advancing at a rapid rate. As a result, the world has shrunk down into a global village. Distances no longer matter much.The effect of technology can be felt at each and every field.   Read More...

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    Smarter Than the Average Navigation Bar: Tips, Tricks and Advice

    Navigation, at least when it comes to UI and UX, is the cornerstone of your website. Even if your audience lands on a specific page you painstakingly designed, it’s the navigation bar or menu that’s going to be used to move elsewhere.Simply put, there is no limit to how good, optimized and engaging your navigation can be. If there’s one element of your site you’re always striving to improve, it should be the nav bar.In light of that, here are some tips, tricks and best practices you can use to s...  Read More...

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    Marketing Your Business for Halloween: The Do's and Don'ts

    As you know, Halloween is just around the corner. This holiday kicks off the last few months of the year, diving right into the holiday season. Now is a good time to start thinking about your seasonal branding, if you haven’t already.   Read More...

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    How UX Design Will Improve Your Business's Revenue

    If you haven't already taken an in-depth look at your business' UX design, this is one area you may be able to improve and in the process increase your overall revenue. UX stands for user experience and can include everything from how easy your site is to navigate to how interactive your website is for users. In a nutshell, a positive experience will make the customer stick around your site longer and become more loyal to your brand. The key is to look at your website through the ey...  Read More...

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    Why Packaging Design is Important

    When marketing a product, you have many factors to take into consideration. Everything from target consumer to the product aesthetics need to be analysed and looked at in order to make your product one of the 5% of new products that don’t fail(Yes, that means 95% of all new products fail...). The reason so many products fail is that the consumer doesn’t have the time to personally look at each and every product they choose to weigh the advantages and disadvantages of the product, so ...  Read More...

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    7 Photoshop Tips For Beginners

    Photoshop is imperative to any photographer or graphic designer, but these professions are not the only ones that can put this influential software to good use. For the creative professional, who may include freelancers, marketing professionals, entrepreneurs, even business owners, it helps to have even just a working knowledge of how to use Photoshop. The use of Photoshop can make a huge impact to your business if used correctly.   Read More...

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    Can Outdoor Marketing Still Be Effective in the Internet Age?

    Marketing is an industry that has seen massive changes in the last few years with the growth of the internet, the rise of social media and the domination of the smart phone. Marketers face a daily struggle to find the best combination of traditional and modern methods to get their message to the right people. One of the mainstays of marketing was outdoor marketing, such as billboards, but does this still have a place in the internet age?What Exactly Is Outdoor MarketingIn its most basic form, ou...  Read More...

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    Generating A Customer Base Using Instagram

    At first glance, Instagram can be a daunting place. But as the platform now has over 600 million users, it would be a mistake for any e-commerce site to ignore this potential source of new customers.Here I will outline 4 steps you can take to optimize and grow your Instagram page.1. Your profile – the first thing a potential follower sees when they come to your page is your name, picture and bio. For this reason, make sure to choose a name that is simple and easily expresses what your...  Read More...

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    What You Need To Know About Accepting Credit Cards

    Americans love plastic. And with the proper approach, you can position your business to tap into this enormous, lucrative market. That said, from customer service to payment security to integration, there are many standards that should factor into your decision-making.   Read More...

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    9 Productivity Hacks That Work Every Time For Logo Designers

    Logo is the identification mark for every company. A successful logo is simple, may or may not describe the work company does. Obviously, color and beauty attract people a lot but these are not much important.   Read More...

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    How To Automate Retweets For Free And Why You Should Proceed Cautiously

    Recently we've been working with some teams that want to use their individual Twitter accounts to promote the content streaming to the company profile. This post will cover two different ways to automate this behaviour.Retweet All Posts Using IFTTRetweet All Posts Using RoundTeamOne great thing about Twitter is the API, which allows third party developers to integrate their own apps into the social network, increasing its functionality. Both of these tips utilize third party tools, and you w...  Read More...

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    How To Easily Manage Twitter Follow Backs

    Since mid 2013, Twitter has not allowed any third party service to offer auto follow back through their API. This has caused a lot more work for anyone who is trying to manage their own followers on a quickly growing Twitter account, or somebody who is managing multiple accounts.We often get questions from clients on how to automate Twitter follow backs. Although this is no longer possible, you can use the following services to simply the process of following back your new followers.Phone/Tablet...  Read More...

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    TweetGROW Social Media Content Curation Continues To Exceed Expectations

    TweetGROW, a social media content curation service, keeps Twitter accounts active and growing by delivering new and relevant articles to users timelines many times a day. Lately TweetGROW has been getting more and more effective, delivering upwards of 900 new followers in a 28 day period for one client in particular, and 200-800 new followers for every other client in the same period. Check the image slider on the TweetGROW page for specific examples.Today, the TweetGROW Twitter account set a ne...  Read More...

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    Does Your Email Provider Value Your Privacy?

    Choosing email providers is a more important decision than you might think. Although "free" email providers have improved vastly over the last few years, there is still a price to pay. When you sign up to a free email service, you are trading your privacy for the email services instead of paying for it with traditional currency.Did you know that free email services use your personal information to target advertising directly to you?   Read More...

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    The Digital Logo Design Breakdown (Guest Post)

    So far, 2016 has been the year of the re-brand. If you are at the first stage of logo design then, take note start-ups. A brand identity should be an instantly recognizable.   Read More...

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    Protecting Your Business Name and Brands

    So you've decided on a business name and a brand... Great! Now how do you make sure that nobody else already owns the rights to that name?   Read More...

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    How To Design Product Packaging (Guest Post)

    You’ve invented the perfect product. Everything about it is far superior to the rest of the market. You’re bound to make a lot of money.Except no one buys it.   Read More...

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    How To Market For Any Season In All Industries (Guest Post)

    Companies are always looking for a way to make new people into lifelong customers. To do that, though, they have to keep them hooked throughout the year — and that means keeping them in their stores to buy candy for Halloween and Easter, ordering flowers for Valentine’s Day or Mother’s Day, and using other tactics to grab their attention in all four seasons.Here are some targeted ways your company can increase engagement with your audience throughout the year.Christmas Bringing Out the Good and ...  Read More...

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    Taking A Website From Good To Great - Part 4: Maintaining The Responsive Experience With Embedded Objects

    Responsive website design or RWD for short is an increasingly important part of the online presence of any organization. Use of mobile devices online continues to grow at a faster pace than desktop, and with an increasing variety of screen sizes.Mobile friendly strategies used to involve designing multiple websites to meet the needs of each platform, such as desktop, large tablet, small table, large phone, small phone, or releasing apps specific to the operating system such as iOS or Android. No...  Read More...

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    How to Create an Effective Call to Action on Your Site (Guest Post)

    In theory, calls to action (CTAs) are simple: Tell your site visitors what to do, and why they should do it. In practice, however, that's about as easy as walking inside a long, dark tunnel with zero equipment. You can only do your best to stay on your feet and pray that you'll find the light eventually.Luckily, you don't have to go in blind anymore.   Read More...

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    How To Find Content That Has Been Shared To LinkedIn

    One of the quirks of LinkedIn is trying to find content that you or others have shared to your profile from elsewhere online. Your LinkedIn profile would seem like a great place to share news and articles related to your profession, but once you do that, where do they go?Since the advent of LinkedIn Posts, a built in publishing platform owned and operated by LinkedIn, they have been understandably wanting people to create original content on LinkedIn rather then sharing third party content.As a ...  Read More...

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    Dealing With Facebook Group Spam

    A common theme we here from friends and colleagues on Facebook is the prevalence of Facebook Group spam. What we mean by that is when you are added to a group you have no interest in, often by somebody who you just accepted a friend request from. This "friend" typically does not reach out by private message or any other means to see if you would be interested in joining the group first.Most people in this situation immediately leave the group, and this is where it can get even more ann...  Read More...

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    6 Ways to Keep Your Website Design Current amidst the Changing Internet [Guest Post]

    Every time you check your website, a million questions zoom through your mind. Should you tweak this or that element, or should you leave it alone? Should you try that newfangled framework everyone else is raving about, or should you wait until the flames of hysteria die down?Questions like these never have a simple answer.   Read More...

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    Find Out Which Social Networks Help You Grow Sales

    With all of the social networks out there, it can be confusing trying to determine which one will have the best payoff for your online business. This infographic will help you determine where to start with a detailed breakdown of the top networks.Infographic courtesy of SalesForce. See the original post here.   Read More...

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    Why Are Facebook Pokes Still A Thing?

    Facebook "Pokes" have long been a source of mystery to me, but they faded from memory when people stopped "Poking" me. I thought the "Poke" had finally run its course and people got bored of whatever it was. It seems though, that the "Poke" is back with a vengeance.   Read More...

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    3 Percent Of Us Are Still Using Bad Passwords

    News reports over the past several years have been riddled with stories of massive data breaches around the world. Despite the ongoing barrage of advice to keep our personal data as safe as possible, many of us continue to choose really bad passwords. An estimated 3% of people online are estimated to use some of these examples of poor passwords: 1234 12345 123456 1234567 12345678 123456789 1234567890 111111 abc123 qwerty welcome letmein football baseball dragon master monkey princess qwertyuiop ...  Read More...

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    5 Online Payment Systems Reviewed [Video]

    With dozens of ways to allow payments through a website, it can be difficult to determine which online payment processor is right for your business. There are several variables which can affect the decision, some of which including sales volume and cash flow requirements. For the purposes of this payment system review, we focused on processors that are integrated in our DZNRcms website builder and ecommerce platform.   Read More...

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    4 Ways To Delete All Your Tweets

    Although it may seem counterintuitive, more and more people are choosing to delete their tweets. The rationale ranges from re-branding, major life events, and avoiding having the past come back to haunt you. I'm sure we can all remember politicians being taken to task for comments on social media that are years old.   Read More...

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    Guest Blog: How Your Slow Website Burns a Hole in Your Pocket

    Seldom would you come across an experience elaborating that wow realization while users’ transact on your online store, if your website speed is just okay. I wonder if you seriously consider it with a view towards business expansion in the long run. The efforts that you put in from time to time in order to determine and appraise your business with regards to your website contribution are not enough.   Read More...

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    Taking A Website From Good To Great - Part 3: Usability Factors To Consider

    A website can serve as many things. The main pages on the menu might act as a digital brochure, providing a broad overview of your company, products, or services. Hidden landing pages could compel users to convert with strong calls to action.   Read More...

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    Taking A Website From Good To Great - Part 2: The Devil Is In The Details When It Comes To Responsive Website Design

    What is responsive website design? Responsive website design is a way of using css code within website templates to automatically adjust the website to fit the size of the screen on the end users device. Why is responsive web design important?   Read More...

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    20 Free Tools To Track Your Social Metrics

    With social media playing an increasingly important role in many organizations, metrics play a vital role in determining the success of the goal. We've found some of the easiest and best ways to track your social media metrics for free.1. Bit.lyBit.ly is a url shortening service that works with any social network.   Read More...

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    Tempering Expectations When Things Go Wrong

    Nearly everybody has had the misfortune of a service industry experience that left something to be desired. This could range from a service delivery that did not meet the expectations of the customer, or on the flip side, it could be a customer abusing resources beyond what they are paying for.These kind of experiences are bound to happen to everyone sooner or later. However, the way that the provider or customer deals with the situation can play a big factor in whether or not the issue can be r...  Read More...

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    Taking A Website From Good To Great - Part 1: Protecting Privacy Is Good For Profits

    Consumers and governments are increasingly aware of online privacy and the implications of not taking it seriously. From the minor annoyance of spam, to ad blockers, to social media embarrassments, to increasingly frequent data breaches; people visiting your website are behaving increasingly cautious with their personal data and governments are paying more attention to regulation of user privacy.If you have a website of any kind, you have a goal of a conversion of some kind for the end user. Thi...  Read More...

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    An App To Rate People - Creepy Or Long Overdue?

    Chances are you've left a review or rating online for a restaurant or e-commerce purchase at some point, but are you ready to get rated by anybody you have an interaction with?That time is coming very soon thanks to Calgary entrepreneur Julia Cordray and her Peeple app. Peeple allows you to categorize people by the type of connection, such as, professional, personal, or romantic. You can also assign a rating of 1 to 5 stars and write a comment about each person.In order to dissuade fake revi...  Read More...

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    Little Sun Charge Solar Phone Charger And Light [Video]

    Olafur Eliasson returns to Kickstarter again following the success of his solar powered light. This time around, he has a loftier goal in mind, a solar powered phone charger that includes a light.The premise of the project is "We are all connected by the sun".Eliasson explains, "Our actions have consequences for the world. Little Sun is a wedge that opens up the urgent discussion about bringing sustainable energy to all from the perspective of art to raise awareness about energy a...  Read More...

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    Google Adwords Hotel Search Changes From PPC To Booking Fee Model

    In a move designed to get more buy in from the hospitality industry, Google Adwords changed the revenue model for hotel search ads. Previously, under the pay per click model, hotel's large and small competed against each other to bid for the top ad spots and paid for each click on their ads, regardless of booking.Now Adwords is rolling out the Google Hotel Ads Commission program to more hotels, after a successful test period with a limited number of independent hotels. This revenue model ens...  Read More...

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    Changes At Kickstarter Legally Require Company To Act For Greater Good

    Kickstarter has made changes to the structure of the company which now obligate it to act for the greater good by reincorporating as a public benefit corporation to stay true to its core values. A public benefit corporation is legally bound to pursue a positive impact on society. To reflect the change Kickstarter Inc is now Kickstarter PBC.The company announced the change on their website, including the following commitments."We renew our longstanding commitment to arts and culture.   Read More...

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    Klout Influence Tracking Service Now Measures YouTube Metrics

    Klout's online influence measurement now includes data from YouTube in addition to 8 other social networks including Facebook profiles or pages, Twitter, Google+, Foursquare, Instagram, and LinkedIn profiles or company pages.Klout uses data based on how people interact with posts you create on each network, and how people mention you in their own posts to assign a score of 1 to 100, with 100 indicating you are one of the most influential people on social media.Everyone who has a social media...  Read More...

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    Mark Zuckerberg Speaks About Dislike Button [Video]

    Although we will likely not see a "dislike" button coming anytime soon, Mark Zuckerberg spoke at a Facebook Headquarters Q&A session about the potential for a range of buttons that show empathy. Recognizing that not every moment is a good moment, Zuckerberg specifically does not want Facebook to become a community that upvotes and downvotes each post. He offered an example of posting a very important personal event and having the only interaction being dislikes or downvotes.   Read More...

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    Stripe Vying To Become Backbone Of Social Ecommerce

    The payment processor announced a new API that allows merchants to place buy now buttons on social networks, as well as third party websites.Stripe's foray into social commerce joins the likes of Google, Twitter, Pinterest and Facebook; as the industry struggles to find a way to leverage their large mobile audiences into customers.With over 60% of traffic on shopping sites coming from mobile devices, conversions from that traffic is a mere 15%. With lots of room for growth, mobile e-commerce...  Read More...

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    New Companion App Helps You Get Home Safely [Video]

    If you've ever felt anxious while walking home late at night, this might be the app for you. Companion markets themselves as a "Safety device just a tap away".Features of Companion AppSet your start and end points.Invite one or more of your contacts to be a companion for the trip.Your companion tracks your journey on a map.The app detects changes in route or speed, or if you drop the phone and asks if you are ok.If you don't answer in 15 seconds, it alerts your companion with G...  Read More...

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    iPhone 5s Speaker Distorted - How to Fix

    If your new iPhone sounds like the speaker is broken, do not fret, it is likely an easy fix. In most cases this is not a critical problem with the phone, and you can easily resolve it yourself without going through the hassle of dealing with your cellular carrier or Apple for a warranty claim.Just follow the easy steps below and chances are this will fix the distortion coming from your speakers. This solution was tested on an iPhone 5s.   Read More...

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    Chromebook Java

    Wondering how to run Java on your Chromebook? Unfortunately Google has chosen not to support Java on the Chromebook at this time. However, should you need to use Java on an infrequent basis, the Chromebook can still be a good choice for you, thanks to an app available in the web store that allows you to run Java on a third party machine through your browser.Follow the steps below to get started. StepsOpen the Google Chrome Web StoreInstall the Cloud Internet Explorer App by EricomConfirm th...  Read More...

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    Market Your Business Online With A Budget

    If you have a small business, online marketing is becoming an increasingly important sales channel. Consumers are turning to Google search in droves on their mobile devices to find local businesses. In order to place your business in front of consumers who are searching for what you offer, it is imperative to have a well optimized mobile friendly website.There is an over abundance of website builder tools and content management systems.   Read More...

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    Why A Great Web Design Is Important For Business

    As you all know that there are so many websites on the internet that it is often difficult to be seen amongst your competitors. With so many good websites, the competition out there is quite tough so why make it further difficult by having a poor web design that will drive the audience away. Therefore, it is important that any business whether it is depending on their online business or not must focus on their web design.   Read More...

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    5 Content Management Systems Compared

    There is no disputing that content management systems are an ideal solution to creating and managing websites. They are not all created equal though! In this comparison we look at 5 different CMS's, including free, open source, and commercial CMS's.   Read More...

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    How to Take Screen Shots on Different Devices

    This guide will walk you through how to take screenshots on different devices. ComputersWindows 7 PCPress the PRT SCRN button.Open a graphics program like Paint (included with Windows 7).Paste the screen capture by pressing CTRL-V or clicking on the edit menu and then clicking paste.Windows 8 PCPress the PRT SCRN button.Open a graphics program like Paint (included with Windows 8).Paste the screen capture by pressing CTRL-V or clicking on the edit menu and then clicking paste.ChromebookPress...  Read More...

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    Using Gmail as a CRM

    There are countless options for customer relationship management software these days. Many are complex and expensive, exceeding the requirements of small businesses. Our new friends at GrexIt have found an innovative and simple solution that works with the world's most popular email platform and meets the basic needs of collaboration for project management, customer support and lead management.What is GrexIt?In a nutshell, GrexIt is email, supercharged for collaboration on customer support, ...  Read More...

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    Using Gmail With Multiple Accounts

    Several clients have expressed confusion around how to use more then one Gmail account on the same device. This post will address using a Chrome browser and the Gmail app on an iPhone. Other browsers and phones may be similar, but I haven't tested them all. Using Multiple Gmail Accounts in the Chrome BrowserGo to http://gmail.com and log in to your account.From your Gmail dashboard, click on the avatar icon on the top right.Click on the ADD ACCOUNT button.Log in to your other ...  Read More...

  • Using the Buffer App for Content Curation

    Buffer claims to be "the easiest way to publish on social media" and they do have a solid system to back up that claim. In a nutshell, Buffer finds articles, pictures, videos, and more, that are similar to the interests of you or your audience. You choose which articles to share and which social networks to share to.Platform SupportBuffer has a very slick user experience on a computer and equally good apps for Android and Apple devices.   Read More...

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    6 Considerations for Social Media in Retail

    Many local retail business owners we meet or talk to, have little to no idea what they should be doing on social media to promote their business. Here are some tips for beginners that will help local retail businesses get started down the right path. Keep in mind this is a very basic starting point.ConsiderationsWho should have access to update your social accounts?What kind of posts will your audience engage with?Where should you be posting updates to?When is the best time to be sharing on soci...  Read More...

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    Content is Still King

    All the best SEO practices are pretty much meaningless if your content is not well thought out. One factor determining search results for content is the keyword density.Creating a 2000 word article on a topic that could be described in 200 words can actually hurt the keyword density. Essentially the more words in general are in the content, the more diluted the keywords become.Some people think over using keywords can help increase search rankings for those keywords, but in reality that is point...  Read More...

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    Start Planning Your Tourism Marketing for Next Year

    As with all seasonal businesses, it is important in the tourism industry to get ready for the next season far in advance, so that you can start filling up bookings earlier, providing cash flow stability, and letting you focus on providing a memorable experience for your guests.Looking back at your previous year, and also at your competition, can provide some insight as to where your guests are coming from, and where you are missing guests that your competitors are getting. Quite often blog or so...  Read More...

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    5 Steps to Running Java on a Google Chromebook

    Google's value priced Chromebooks have been lauded by some as a great mobile computing tool, yet lambasted by others as an inadequate replacement for a laptop computer. There are many things to like about the Chromebook's, like their light weight and long battery life. However, a major point of contention with many users, is the lack of Java support.   Read More...

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    All About Location Based Marketing

    The explosive growth in smartphone ownership has fuelled the possibility of reaching targeted consumers and knowing where they are during the day. Reach out to these people with your location based marketing campaign to tap into an already engaged audience.Purpose of Location Based Marketing ServicesLocation Based Marketing PlatformsExamples of Good Location Based Marketing OffersStrategies for Location Based MarketingPurpose of Location Based Marketing ServicesCustomer engagementLoyalty rewards...  Read More...

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    Increase Landing Page Conversion Rates With Calls to Action

    Landing pages can be a very effective part of an online marketing strategy for your business website. One way to further increase the effectiveness of your landing pages is to utilize calls to action.A call to action should cause the person who is viewing the landing page to commit a specific action in order to get something in return. Calls to action should be compelling, risk reducing, or benefits oriented.   Read More...

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    The Power of Landing Pages

    A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion. A conversion could be getting them to phone, emai...  Read More...

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    6 Steps to Use the Remaining Balances on Pre-Paid Credit Cards

    When you are shopping in a retail store, you can often use multiple payment methods. When you are shopping online however, the convenience of multiple payment methods is most often not available during checkout. With the growing popularity of prepaid VISA and MasterCard gift cards, an common problem people run into, is how to spend the remaining balance on the card after their intended purchase.   Read More...

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    Don't Judge a Book By It's Cover

    Don't judge a book by its cover, but do judge a webpage by it's title (because Google and Bing will). The page title is what appears in the top bar or tab of your browser.Take for example a page title "SEO". This page title lacks a specific focus.   Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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    Deconstructing Domain Names

    The type of website you are purchasing a domain name for should play a factor in your decision. There are many domain name extensions to choose from, and several may suit your purposes.The most common is .com, and you should try and incorporate .com into your domain name purchases if anything similar to your desired domain name is available in .com.Beyond that, any website that sells product online should definitely use .com as it is intended for commerce. An informational website of an offline ...  Read More...

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    6 Things to Consider When Choosing a Domain Name

    Many people don't give a second thought to why they should purchase a domain name, and what it should be. Most domain name purchases are made for only one reason, a person or business requires a domain name to load their website. Your choice of domain name can have a lasting impact on the success of your website, and there are some things to consider.Here are 6 things to consider when choosing a domain name:Easy to RememberBranding ConsistencyDemographic TargetingMedia RelevanceService Provi...  Read More...

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    Slow Page Load Times Turn Off Consumers and Search Engines

    Fast websites are crucial to keep the consumer's interest in your products and services, and to contribute to better search rankings. Quite often when a website is slow, owners are quick to blame the web hosting company. There are many things to consider when a website is performing slowly, and often the web host is not at fault.Any script or widget installed on your website will have a negative impact on page load times.   Read More...

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    3 Simple Steps to Fix iPhone 5s Speaker Distortion

    After having an iPhone 5s for less then a month, the speaker started to sound very distorted, almost like there was a loose wire or something. After doing a lot of digging through Apple support documentation, I discovered that it was not a hardware issue, but a software issue. There is also a workaround that you can do yourself, eliminating the need to go through the hassle of trying to get a warranty replacement handset.   Read More...

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    13 Reasons to Use Video On Your Website

    If you want your website to be effective and appealing, consider using online videos on your site. This will ensure that your site is popular and trends better on the search engine pages. Also, if you wish to make page views, leads and sales; then you could make use of video for attracting visitors and making the site more dynamic.   Read More...

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    Where to Start With Social Media

    Are you one of the many businesses still not using social media? Or have made an attempt but feel like it is over your head? Although an in depth course on social media could fill several books, this should give you a broad overview of where to begin, with a few resources to carry on down the path of social media success.Facebook PagesNot a great source of exposure for businesses as Facebook throttles visibility to encourage ad spending.The most widely used and recognized social network, with ov...  Read More...

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    It Doesn't Hurt to Put a Bit of Effort Into Your Interactions

    Social media can be a great tool for online customer feedback. As with most customer feedback channels, I suspect that social customer feedback is skewed more towards negative then positive. People are more likely to say something about a bad experience then a good one.Knowing that, I try and ensure to give credit where credit is due.   Read More...

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    Website Usability Factors to Consider

    There are many schools of thought about what makes up a good website. Often, top designers may have completely opposite ideas. We think that the most important thing to consider when building a website is the users.   Read More...

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    5 Steps to Solving SSL Errors

    If you operate a website that uses SSL technology to encrypt data transmission, it is important to make sure it is done correctly. A website that has not been properly prepared for SSL can trigger security warnings for the users. For sites that require any kind of personal or financial data, this type of security warning causes a lack of trust that could very well send your potential customers elsewhere.Hiring an expert to diagnose and fix security errors on your website can be costly.   Read More...

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    Video Production Myths and Realities

    Getting a professional video made for your website is easier than you think!Marketers Believe in Video93% of marketers used online video in 201382% of marketers saw a positive impact on their organization from video52% of marketers saw the best return on investment from videoMythsProfessional video is too expensiveVideo production is too complicated and time intensiveWebsites don't need videoRealityCosts can be as little as hundreds of dollars, not tens of thousandsIt can take as little as 2...  Read More...

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    Video Marketing Works

    Enhance your marketing strategies with online video.How Video is ChangingBy 2017, online video will account for 69% of internet trafficYouTube streams more than 6 billion hours each month to more than 1 billion usersVideo ad spending in North America will almost double to over $8 billion by 2016Who's Watching Video Online65% of males57% of females78% of 18-29 year olds66% of 30-49 year olds45% of 50+ year olds53% of income earners under $50k65% of income earners between $50-75k71% of income ...  Read More...

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    Start Selling on Social

    What is Qwiqq?Qwiqq is a free iPhone and iPad app that offers users a very clean and simple way to sell online, without the need for an expensive shopping cart platform.Qwiqq has built in social integration that allows you to share your product to some of the most popular social networks, as well as email and sms. This tool is a great way for bricks and mortar businesses and home based businesses to sell online and expand their market reach.Qwiqq is fun for consumers and merchants to buy and sel...  Read More...

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    13 Photography Tips for Websites

    When it comes to developing websites, cost is often a concern, especially with smaller businesses and budgets. One area I commonly see people trying to cut costs is with photography. I often compare websites to an online version of a brochure.   Read More...

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    5 Ways Video Benefits SEO and Increases Leads

    There is no denying that video has become an increasingly powerful part of online marketing, but not everyone understands why. Here are some of the reasons why video marketing can be a huge benefit to search engine optimization.Video is More Noticeable Than TextGoogle's search algorithm returns a mixture of video, image, news, local & more.The thumbnails of a video search result attract much more attention than plain text links.According to a study that collected data from eye tracking s...  Read More...

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    Google Your Business

    I had an interesting experience at a business networking meeting. The keynote speaker was Sandy Poolevorde from Boyd's Funeral Services in Campbell River, @funeralscr on Twitter. As part of her presentation, she split the room into three groups of people and challenged them to find cremation pricing from different companies in the area.   Read More...

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