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    How to Take Screen Shots on Different Devices

    This guide will walk you through how to take screenshots on different devices. ComputersWindows 7 PCPress the PRT SCRN button.Open a graphics program like Paint (included with Windows 7).Paste the screen capture by pressing CTRL-V or clicking on the edit menu and then clicking paste.Windows 8 PCPress the PRT SCRN button.Open a graphics program like Paint (included with Windows 8).Paste the screen capture by pressing CTRL-V or clicking on the edit menu and then clicking paste.ChromebookPress...  Read More...

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    Using Gmail as a CRM

    There are countless options for customer relationship management software these days. Many are complex and expensive, exceeding the requirements of small businesses. Our new friends at GrexIt have found an innovative and simple solution that works with the world's most popular email platform and meets the basic needs of collaboration for project management, customer support and lead management.What is GrexIt?In a nutshell, GrexIt is email, supercharged for collaboration on customer support, ...  Read More...

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    Using Gmail With Multiple Accounts

    Several clients have expressed confusion around how to use more then one Gmail account on the same device. This post will address using a Chrome browser and the Gmail app on an iPhone. Other browsers and phones may be similar, but I haven't tested them all. Using Multiple Gmail Accounts in the Chrome BrowserGo to http://gmail.com and log in to your account.From your Gmail dashboard, click on the avatar icon on the top right.Click on the ADD ACCOUNT button.Log in to your other ...  Read More...

  • Using the Buffer App for Content Curation

    Buffer claims to be "the easiest way to publish on social media" and they do have a solid system to back up that claim. In a nutshell, Buffer finds articles, pictures, videos, and more, that are similar to the interests of you or your audience. You choose which articles to share and which social networks to share to.Platform SupportBuffer has a very slick user experience on a computer and equally good apps for Android and Apple devices.   Read More...

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    6 Considerations for Social Media in Retail

    Many local retail business owners we meet or talk to, have little to no idea what they should be doing on social media to promote their business. Here are some tips for beginners that will help local retail businesses get started down the right path. Keep in mind this is a very basic starting point.ConsiderationsWho should have access to update your social accounts?What kind of posts will your audience engage with?Where should you be posting updates to?When is the best time to be sharing on soci...  Read More...

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    Content is Still King

    All the best SEO practices are pretty much meaningless if your content is not well thought out. One factor determining search results for content is the keyword density.Creating a 2000 word article on a topic that could be described in 200 words can actually hurt the keyword density. Essentially the more words in general are in the content, the more diluted the keywords become.Some people think over using keywords can help increase search rankings for those keywords, but in reality that is point...  Read More...

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    Start Planning Your Tourism Marketing for Next Year

    As with all seasonal businesses, it is important in the tourism industry to get ready for the next season far in advance, so that you can start filling up bookings earlier, providing cash flow stability, and letting you focus on providing a memorable experience for your guests.Looking back at your previous year, and also at your competition, can provide some insight as to where your guests are coming from, and where you are missing guests that your competitors are getting. Quite often blog or so...  Read More...

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    5 Steps to Running Java on a Google Chromebook

    Google's value priced Chromebooks have been lauded by some as a great mobile computing tool, yet lambasted by others as an inadequate replacement for a laptop computer. There are many things to like about the Chromebook's, like their light weight and long battery life. However, a major point of contention with many users, is the lack of Java support.   Read More...

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    All About Location Based Marketing

    The explosive growth in smartphone ownership has fuelled the possibility of reaching targeted consumers and knowing where they are during the day. Reach out to these people with your location based marketing campaign to tap into an already engaged audience.Purpose of Location Based Marketing ServicesLocation Based Marketing PlatformsExamples of Good Location Based Marketing OffersStrategies for Location Based MarketingPurpose of Location Based Marketing ServicesCustomer engagementLoyalty rewards...  Read More...

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    Increase Landing Page Conversion Rates With Calls to Action

    Landing pages can be a very effective part of an online marketing strategy for your business website. One way to further increase the effectiveness of your landing pages is to utilize calls to action.A call to action should cause the person who is viewing the landing page to commit a specific action in order to get something in return. Calls to action should be compelling, risk reducing, or benefits oriented.   Read More...

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    The Power of Landing Pages

    A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion. A conversion could be getting them to phone, emai...  Read More...

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    6 Steps to Use the Remaining Balances on Pre-Paid Credit Cards

    When you are shopping in a retail store, you can often use multiple payment methods. When you are shopping online however, the convenience of multiple payment methods is most often not available during checkout. With the growing popularity of prepaid VISA and MasterCard gift cards, an common problem people run into, is how to spend the remaining balance on the card after their intended purchase.   Read More...

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    Don't Judge a Book By It's Cover

    Don't judge a book by its cover, but do judge a webpage by it's title (because Google and Bing will). The page title is what appears in the top bar or tab of your browser.Take for example a page title "SEO". This page title lacks a specific focus.   Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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    Deconstructing Domain Names

    The type of website you are purchasing a domain name for should play a factor in your decision. There are many domain name extensions to choose from, and several may suit your purposes.The most common is .com, and you should try and incorporate .com into your domain name purchases if anything similar to your desired domain name is available in .com.Beyond that, any website that sells product online should definitely use .com as it is intended for commerce. An informational website of an offline ...  Read More...

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    6 Things to Consider When Choosing a Domain Name

    Many people don't give a second thought to why they should purchase a domain name, and what it should be. Most domain name purchases are made for only one reason, a person or business requires a domain name to load their website. Your choice of domain name can have a lasting impact on the success of your website, and there are some things to consider.Here are 6 things to consider when choosing a domain name:Easy to RememberBranding ConsistencyDemographic TargetingMedia RelevanceService Provi...  Read More...

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    Slow Page Load Times Turn Off Consumers and Search Engines

    Fast websites are crucial to keep the consumer's interest in your products and services, and to contribute to better search rankings. Quite often when a website is slow, owners are quick to blame the web hosting company. There are many things to consider when a website is performing slowly, and often the web host is not at fault.Any script or widget installed on your website will have a negative impact on page load times.   Read More...

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    3 Simple Steps to Fix iPhone 5s Speaker Distortion

    After having an iPhone 5s for less then a month, the speaker started to sound very distorted, almost like there was a loose wire or something. After doing a lot of digging through Apple support documentation, I discovered that it was not a hardware issue, but a software issue. There is also a workaround that you can do yourself, eliminating the need to go through the hassle of trying to get a warranty replacement handset.   Read More...

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    13 Reasons to Use Video On Your Website

    If you want your website to be effective and appealing, consider using online videos on your site. This will ensure that your site is popular and trends better on the search engine pages. Also, if you wish to make page views, leads and sales; then you could make use of video for attracting visitors and making the site more dynamic.   Read More...

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    Where to Start With Social Media

    Are you one of the many businesses still not using social media? Or have made an attempt but feel like it is over your head? Although an in depth course on social media could fill several books, this should give you a broad overview of where to begin, with a few resources to carry on down the path of social media success.Facebook PagesNot a great source of exposure for businesses as Facebook throttles visibility to encourage ad spending.The most widely used and recognized social network, with ov...  Read More...

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