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    Increase Landing Page Conversion Rates With Calls to Action

    Landing pages can be a very effective part of an online marketing strategy for your business website. One way to further increase the effectiveness of your landing pages is to utilize calls to action.A call to action should cause the person who is viewing the landing page to commit a specific action in order to get something in return. Calls to action should be compelling, risk reducing, or benefits oriented.   Read More...

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    The Power of Landing Pages

    A really effective way of generating leads and sales for your business, is being in front of people when and where they are searching for your products or services.Many consumers begin researching on the search engines before they buy. When your website is one of the top results for a consumer search and the page the consumer lands on is relevant to their search, you have successfully moved them further down the sales funnel towards a conversion. A conversion could be getting them to phone, emai...  Read More...

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    6 Steps to Use the Remaining Balances on Pre-Paid Credit Cards

    When you are shopping in a retail store, you can often use multiple payment methods. When you are shopping online however, the convenience of multiple payment methods is most often not available during checkout. With the growing popularity of prepaid VISA and MasterCard gift cards, an common problem people run into, is how to spend the remaining balance on the card after their intended purchase.   Read More...

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    Don't Judge a Book By It's Cover

    Don't judge a book by its cover, but do judge a webpage by it's title (because Google and Bing will). The page title is what appears in the top bar or tab of your browser.Take for example a page title "SEO". This page title lacks a specific focus.   Read More...

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    Domain Strategies for Success

    Domain names can play a role in how your website is portrayed in the search engine results. For example, the website www.VancouverSports.com shows up on the first page of Google for the search term Vancouver Sports, but the search term Youth Sports Leagues doesn't bring up any readily visible search results for www.VancouverSports.com.By packaging important keywords into a domain name, it can give your website an extra edge in the search results, and combined with other SEO tactics, can be a...  Read More...

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    Deconstructing Domain Names

    The type of website you are purchasing a domain name for should play a factor in your decision. There are many domain name extensions to choose from, and several may suit your purposes.The most common is .com, and you should try and incorporate .com into your domain name purchases if anything similar to your desired domain name is available in .com.Beyond that, any website that sells product online should definitely use .com as it is intended for commerce. An informational website of an offline ...  Read More...

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    6 Things to Consider When Choosing a Domain Name

    Many people don't give a second thought to why they should purchase a domain name, and what it should be. Most domain name purchases are made for only one reason, a person or business requires a domain name to load their website. Your choice of domain name can have a lasting impact on the success of your website, and there are some things to consider.Here are 6 things to consider when choosing a domain name:Easy to RememberBranding ConsistencyDemographic TargetingMedia RelevanceService Provi...  Read More...

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    Slow Page Load Times Turn Off Consumers and Search Engines

    Fast websites are crucial to keep the consumer's interest in your products and services, and to contribute to better search rankings. Quite often when a website is slow, owners are quick to blame the web hosting company. There are many things to consider when a website is performing slowly, and often the web host is not at fault.Any script or widget installed on your website will have a negative impact on page load times.   Read More...

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    3 Simple Steps to Fix iPhone 5s Speaker Distortion

    After having an iPhone 5s for less then a month, the speaker started to sound very distorted, almost like there was a loose wire or something. After doing a lot of digging through Apple support documentation, I discovered that it was not a hardware issue, but a software issue. There is also a workaround that you can do yourself, eliminating the need to go through the hassle of trying to get a warranty replacement handset.   Read More...

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    13 Reasons to Use Video On Your Website

    If you want your website to be effective and appealing, consider using online videos on your site. This will ensure that your site is popular and trends better on the search engine pages. Also, if you wish to make page views, leads and sales; then you could make use of video for attracting visitors and making the site more dynamic.   Read More...

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    Where to Start With Social Media

    Are you one of the many businesses still not using social media? Or have made an attempt but feel like it is over your head? Although an in depth course on social media could fill several books, this should give you a broad overview of where to begin, with a few resources to carry on down the path of social media success.Facebook PagesNot a great source of exposure for businesses as Facebook throttles visibility to encourage ad spending.The most widely used and recognized social network, with ov...  Read More...

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    It Doesn't Hurt to Put a Bit of Effort Into Your Interactions

    Social media can be a great tool for online customer feedback. As with most customer feedback channels, I suspect that social customer feedback is skewed more towards negative then positive. People are more likely to say something about a bad experience then a good one.Knowing that, I try and ensure to give credit where credit is due.   Read More...

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    Website Usability Factors to Consider

    There are many schools of thought about what makes up a good website. Often, top designers may have completely opposite ideas. We think that the most important thing to consider when building a website is the users.   Read More...

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    5 Steps to Solving SSL Errors

    If you operate a website that uses SSL technology to encrypt data transmission, it is important to make sure it is done correctly. A website that has not been properly prepared for SSL can trigger security warnings for the users. For sites that require any kind of personal or financial data, this type of security warning causes a lack of trust that could very well send your potential customers elsewhere.Hiring an expert to diagnose and fix security errors on your website can be costly.   Read More...

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    Video Production Myths and Realities

    Getting a professional video made for your website is easier than you think!Marketers Believe in Video93% of marketers used online video in 201382% of marketers saw a positive impact on their organization from video52% of marketers saw the best return on investment from videoMythsProfessional video is too expensiveVideo production is too complicated and time intensiveWebsites don't need videoRealityCosts can be as little as hundreds of dollars, not tens of thousandsIt can take as little as 2...  Read More...

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    Video Marketing Works

    Enhance your marketing strategies with online video.How Video is ChangingBy 2017, online video will account for 69% of internet trafficYouTube streams more than 6 billion hours each month to more than 1 billion usersVideo ad spending in North America will almost double to over $8 billion by 2016Who's Watching Video Online65% of males57% of females78% of 18-29 year olds66% of 30-49 year olds45% of 50+ year olds53% of income earners under $50k65% of income earners between $50-75k71% of income ...  Read More...

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    Start Selling on Social

    What is Qwiqq?Qwiqq is a free iPhone and iPad app that offers users a very clean and simple way to sell online, without the need for an expensive shopping cart platform.Qwiqq has built in social integration that allows you to share your product to some of the most popular social networks, as well as email and sms. This tool is a great way for bricks and mortar businesses and home based businesses to sell online and expand their market reach.Qwiqq is fun for consumers and merchants to buy and sel...  Read More...

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    13 Photography Tips for Websites

    When it comes to developing websites, cost is often a concern, especially with smaller businesses and budgets. One area I commonly see people trying to cut costs is with photography. I often compare websites to an online version of a brochure.   Read More...

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    5 Ways Video Benefits SEO and Increases Leads

    There is no denying that video has become an increasingly powerful part of online marketing, but not everyone understands why. Here are some of the reasons why video marketing can be a huge benefit to search engine optimization.Video is More Noticeable Than TextGoogle's search algorithm returns a mixture of video, image, news, local & more.The thumbnails of a video search result attract much more attention than plain text links.According to a study that collected data from eye tracking s...  Read More...

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    Google Your Business

    I had an interesting experience at a business networking meeting. The keynote speaker was Sandy Poolevorde from Boyd's Funeral Services in Campbell River, @funeralscr on Twitter. As part of her presentation, she split the room into three groups of people and challenged them to find cremation pricing from different companies in the area.   Read More...

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