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    So What The Heck Is Inbound Marketing Anyway?

    When you think of marketing, your mind probably is drawn to tv commercials, newspaper ads, direct mail, and cold calls. If you don't recognize the term 'inbound marketing', chances are you still recognize some of the different platforms it includes. Inbound marketing techniques include such digital outreach as blogs, search engine marketing, and social media.   Read More...

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    33 Money Making Tips To Consider For Your Website Or Blog

    A big question on many website owners mind is how to monetize the traffic they have built. There are a plethora of options to turn your website into an income generator at almost any level of web traffic. You may already use some of these tips, but with 33 to choose from, hopefully you are inspired to try something new to make more money off your website or blog.   Read More...

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    Leasing or Buying Cars: The Pro's and Con's

    There are lots of big purchases that we have to save for in our lifetimes, and lots of different inputs to consider when it comes to budgeting for them. One of them, obviously, is a car, and a car is something you can plan on buying several times over the course of a driving lifetime. Cars just wear out and your needs change — you might be single and then a decade or two later have a family which requires more room.But when it comes to paying for a car, there are two big options to consider: whe...  Read More...

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    7 Worst Marketing Mistakes Ever

    This article written by Team Umbrella features seven of the worst marketing mistakes we’ve ever seen from huge brands such as Walkers and Coca Cola. It may seem surprising that even some of the world’s most successful and famous brands don’t always get it right. In fact, some of the marketing campaigns from the likes of Pepsi and Adidas have had the opposite effect than intended with many resulting in public outrage and having to be pulled. Here are some of ...  Read More...

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    Top 5 Web Design Trends in 2019

     As a web designer, it is important to stay on trend. If you are developing websites in 2019, consider the 5 points below. 1)  Chat Bots Chat bots are growing in popularity within websites. These are the pop-up option that appears at the bottom of the web page that says, “how can I help you” or similar. These chat bots provide a real time connection to between a consumer and an organization.   Read More...

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    Digital Developments That Are Impacting Retail

    This article written by Rombus Packaging introduces the ways in which emerging digital trends are having a direct impact on the number of online purchases being made in retail.There is no doubt about it that technology is constantly changing the world, and as a result; retail is being directly impacted by new digital developments. As consumers, we are no longer restricted to traditional shopping methods as online shopping now provides a range of different services that offer the ultimate conveni...  Read More...

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    5 SEO Tips For Interior Designers

    Those days are gone when people are looking for interior design in magazine, newspaper or books to find the best interior design for the work. After the advancement in technology, Today the web or internet is the number one platform for consumers to get motivation and education on any topic. This implies that various potential customers peruse Google, social media, Pinterest, and blogs routinely; to either find out about interior design or are on a search to discover a designer to employ.   Read More...

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    What To Consider When Evaluating Customer Service Apps

    Managing your customer service and your customer interactions can be a stressful thing for a company. There are so many sites that people turn to in order to vocalize their complaints, and those bad thoughts can quickly spread. And it's tough to be what people expect from customer service in the day and age of modern technology.   Read More...

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    How to Design Your Website for Conversion Rate Optimization

    Having a website does not guarantee more traffic on the website, but a good Website Design Service can definitely boost your website’s conversion rate. According to a study from Stanford University, more than 46% people find a site credible and trustworthy only after seeking its design. Yes, it’s true and so it is essential for you to have a professional website design. That’s not all!   Read More...

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    6 Rules For Packaging Design That Will Shine On The Shelf

    When consumers walk into a supermarket, store or an online market, they’re faced with an endless list of options. For your product to compete with the abundant choices the consumer has, it needs to stand out. This is where packaging comes to play its role.   Read More...

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    21 Signs That You May Have A Less Than Stellar Web Host

    For a website to enjoy perks like high traffic and increased ranking in the search result, it needs to have a good quality web host. A web host plays a vital role in establishing your business in the online world and as such, one needs to select a top-quality hosting in order to run a successful online business.A top-notch and reliable web host will offer effective features that provide benefits like faster website speed, optimal protection from malware, spam and viruses and essential software t...  Read More...

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    How To Ace Each Cold Call You Make

    Cold calling can be an essential yet frightening part of your job. However, when done correctly, it can be extremely lucrative. Quite often, the sales funnel includes 5 instances of contact with the potential customer, and the cold call can be an effective part of your strategy when done correctly.   Read More...

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    6 Effective Lead Generation Strategies for B2B Businesses

    When you work in digital marketing, you probably realize that you need all sorts of strategies to generate the new business that you need. But even with all your experience and all your lead generation lists, it's possible that you might be missing some opportunities.For example, social channels are taking more and more priority, and for good reason. Sales and marketing are looking to increase the quality and volume of leads, and social can help with both those concerns.But while you're ...  Read More...

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    Reinvent A Destination Brand Identity In 10 Steps

    With every passing day,technology is advancing at a rapid rate. As a result, the world has shrunk down into a global village. Distances no longer matter much.The effect of technology can be felt at each and every field.   Read More...

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    Smarter Than the Average Navigation Bar: Tips, Tricks and Advice

    Navigation, at least when it comes to UI and UX, is the cornerstone of your website. Even if your audience lands on a specific page you painstakingly designed, it’s the navigation bar or menu that’s going to be used to move elsewhere.Simply put, there is no limit to how good, optimized and engaging your navigation can be. If there’s one element of your site you’re always striving to improve, it should be the nav bar.In light of that, here are some tips, tricks and best practices you can use to s...  Read More...

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    Marketing Your Business for Halloween: The Do's and Don'ts

    As you know, Halloween is just around the corner. This holiday kicks off the last few months of the year, diving right into the holiday season. Now is a good time to start thinking about your seasonal branding, if you haven’t already.   Read More...

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    How UX Design Will Improve Your Business's Revenue

    If you haven't already taken an in-depth look at your business' UX design, this is one area you may be able to improve and in the process increase your overall revenue. UX stands for user experience and can include everything from how easy your site is to navigate to how interactive your website is for users. In a nutshell, a positive experience will make the customer stick around your site longer and become more loyal to your brand. The key is to look at your website through the ey...  Read More...

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    Why Packaging Design is Important

    When marketing a product, you have many factors to take into consideration. Everything from target consumer to the product aesthetics need to be analysed and looked at in order to make your product one of the 5% of new products that don’t fail(Yes, that means 95% of all new products fail...). The reason so many products fail is that the consumer doesn’t have the time to personally look at each and every product they choose to weigh the advantages and disadvantages of the product, so ...  Read More...

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    7 Photoshop Tips For Beginners

    Photoshop is imperative to any photographer or graphic designer, but these professions are not the only ones that can put this influential software to good use. For the creative professional, who may include freelancers, marketing professionals, entrepreneurs, even business owners, it helps to have even just a working knowledge of how to use Photoshop. The use of Photoshop can make a huge impact to your business if used correctly.   Read More...

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    Can Outdoor Marketing Still Be Effective in the Internet Age?

    Marketing is an industry that has seen massive changes in the last few years with the growth of the internet, the rise of social media and the domination of the smart phone. Marketers face a daily struggle to find the best combination of traditional and modern methods to get their message to the right people. One of the mainstays of marketing was outdoor marketing, such as billboards, but does this still have a place in the internet age?What Exactly Is Outdoor MarketingIn its most basic form, ou...  Read More...

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