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6 Things to Consider When Choosing a Domain Name

Many people don't give a second thought to why they should purchase a domain name, and what it should be. Most domain name purchases are made for only one reason, a person or business requires a domain name to load their website. Your choice of domain name can have a lasting impact on the success of your website, and there are some things to consider.

Here are 6 things to consider when choosing a domain name:

  1. Easy to Remember
  2. Branding Consistency
  3. Demographic Targeting
  4. Media Relevance
  5. Service Provider
  6. Cost

Easy to Remember

  • Keep it short and simple.
  • Do not try and include all the relevant keywords.
  • Avoid numbers for abbreviation (4/for, 2/to).
  • Do not use dashes or underscores.

Branding Consistency

  • Try to be consistent to your business or brand name.
  • Ensure the same name is available on your target social media networks.
  • Attach an email address to your own domain name instead of using a free service. 

Demographic Targeting

  • TLD or top level domain names can be country specific (.ca, .us etc...).
  • Use related keywords if focused on that market (young, senior, lady, teen etc...).
  • Media relevance.
  • Specialized domain names can be a good choice for websites with a very specific focus, especially if popular extensions like .com are taken, such as .tv, .biz, .org, .jobs, .mobi etc.

Service Provider

  • Research your potential service provider.
  • Talk to others who used the service recently.
  • Check for phone numbers and addresses, rather than just an email or support ticket system.


  • Cheaper is not always better.
  • Look for value bundles if you also need hosting.
  • Do a search for coupon codes before purchasing.
  • When you are deciding on a domain name, it is important to note that multiple domain names on the same website is more detrimental than helpful, as search engines penalize duplicate content by not indexing it.

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