When consumers walk into a supermarket, store or an online market, they’re faced with an endless list of options. For your product to compete with the abundant choices the consumer has, it needs to stand out. This is where packaging comes to play its role. Packaging is what draws a customer to a product and helps him/her make a decision. Packaging acts as an essential marketing tool that drives customer needs and builds up the brand image. However, people fail to realize the crucial role packaging plays in determining the growth of the company and building a loyal consumer base. Packaging design has to talk about the brand, smartly communicate value to the customer and position the brand in the best light possible.
Let’s look at 6 rules that will help you give your product a captivating package design, for a product that can shine on the shelf:
1. Make It Real, Clear And Simple:
You can always find dozens of products illustrating useless information in the form of benefits with no clear brand name. You’ll find products with a distinct visual appeal on the outside, yet terribly failing to explain what’sin the box. Thus, your goals should be to build a packaging that is simple and clearly defines the product and brand behind it. The contents and specification of the product should be kept limited and as direct as possible to target the short attention time span of consumers.
2. Keep It Unique:
From the consumer’s point of view, a product is always seen surrounded by a range of alternative options. So it’s not until some uniqueness in design attracts their attention that they decide to take a closer look. Thus,for your product to stand out, a distinct, unique design coupled with uncommon visual appeal can work wonders in highlighting your company as a differentiated brand.
3. Don’t Exaggerate, Be Honest:
If your product does not resemble what's described in packaging, the customers might feel betrayed and disappointed. Which in turn ultimately leads to a poor brand image and dropping sales. Thus it’s best to provide what you convey and convey what you can provide!
4. Variation Friendly:
You should always design your product packaging with the future in mind.A good design allows for easy variations. These variations should not come at the cost of visual appeal or dropping consumer interests.
Thus creating a systematic design that allows you to incorporate easy changes of product visuals or any other information so that you can get a fine looking line of products in the end.
5. Make It Practical And User-Friendly:
Packaging that offers multiple practical functions is always ranked higher as opposed to those that don't. Consumers will hold on to it (may be even buy it again). For instance, the upside down bottle of ketchup boosted their sales for the obvious practical utility, resealable bags, and refillable jars are more likely to end up being used in someone’s kitchen than disposable ones, thus increasing their appeal.
6. Adopt Eco-Friendly Packaging:
With increasing consumer awareness, eco-friendly packaging has become a crucial part of the industry. Thus with the packaging designs and manufacturing processes that use recyclable materials, local resources and sustainable energy, with minimal wastage are highly appreciated and create a positive brand image.
Well to wrap it all, one should treat Packaging Design as an Investment which if done carefully with the result in greater returns. Thus keeping in mind the simplicity, uniqueness, re-usability,practicality and visual appeal one can deliver an excellent packaging design.
About The Author:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Packaging Design Company, Lifestyle Design, Branding Firm, Exhibition design etc.
Posted on Tue, August 28, 2018
by Kervin Marketing filed under