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20 Free Tools To Track Your Social Metrics

With social media playing an increasingly important role in many organizations, metrics play a vital role in determining the success of the goal. We've found some of the easiest and best ways to track your social media metrics for free.

1. is a url shortening service that works with any social network. The links have built in analytics for you to track the clicks.

2. Crowdfire

Crowdfire is an app that works with Twitter or Instagram through a web browser or a smartphone app. On Twitter, the app allows you to view non-followers, fans, recent unfollowers, recent followers, inactive following, and all following. On Instagram, the app allows you to view non-followers, fans, recent unfollowers, and recent followers.

3. Cyfe

Cyfe is an all-in-one dashboard, that among many other things, includes social analytics. You can do things like monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more.

4. Facebook Insights

Facebook insights gives you the "insight" into all the information regarding how people are interacting with your page. Some of the analytics include likes, reach, pageviews, posts, video views, and people.


5. Followerwonk

Followerwonk is a Twitter platform that allows you to find, analyze, and optimize for social growth. Learn more about your followers, such as where they are located and what time they tweet. Find and connect with influencers in your niche. Use and share visualizations to compare yourself to others.

6. Google Analytics

Google analytics is an often overlooked source of metrics for social media campaigns, but it can be an effective way to judge the effectiveness of how a social media campaign drives traffic to a goal.

7. Google Plus Insights

Google Plus Insights allows you to view the visibility, engagement, and audience for your Google Plus page and connected YouTube channel.


8. Hashtracking

Hashtracking allows you to track, display, and share hashtag data in real time. This platform works for Twitter and Instagram.

9. HootSuite

Hootsuite analytics has different levels of detail for free or paid users, but as a free user, you still have access to good information. The Twitter profile overview includes an overview of your Twitter account. Includes follower growth over time, keyword mentions and the most popular links. The Facebook page overview includes an overview of your Facebook Page with a snapshot overview, daily likes and daily post feedback. The click summary provides a view of click stats for all your Twitter links that were clicked on, such as total clicks per day, clicks by region and the most popular clicks.

10. Keyhole

Keyhole is an analytics tool for Twitter and Instagram that allows you to track a keyword, hashtag or URL in real time. The free plan allows you to track only 1 Twitter account and 3 search terms.

11. Klout

Klout is a much maligned tool that purportedly measures your social influence. Their own algorithms assign you a rank between 1 (lowest) and 100 (highest), which measures your influence on a number of social networks. It does measure quite a comprehensive number of social networks, including, Twitter, Facebook profile, Facebook page, Instagram, LinkedIn, Blogger, Flikr, Foursquare, Google+, LastFM, Wordpress, Yammer, and YouTube.

12. LinkedIn Analytics

LinkedIn Analytics allow you to see who has viewed your profile, who has viewed your posts, and how you rank for profile views.

13. My Top Tweet

My Top Tweet displays a list of the top 10 tweets for any username you enter.

14. Pinterest Analytics

Pinterest analytics allow you to get better at creating Pins and boards with metrics from your Pinterest profile, learn how people use the Pin It button on your site to add Pins, see how people interact with your Pins from whichever device they use, and take a look at your all-time highest-performing Pins.

15. Quintly

Quintly helps you track, benchmark and optimize your social media performance. By using quintly, you can benchmark your own numbers against your competitors' and derive an optimal social media strategy. The free plan only allows you to connect Facebook.

16. Riffle

Riffle helps you to get Twitter engagement, interest and activity analytics in real time to make interactions more personal and more meaningful. 

17. Social Mention

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

18. TweetReach

TweetReach offers a free product called a snapshot. The snapshot allows you to view information about a keyword, such as, estimated reach, exposure, activity, top contributors, most retweeted tweets, and all other contributors.

19. Twitter Analytics

Twitter analytics gives you a 28 day running total of the percentage increase or decrease related to your tweets posted, tweet impressions, profile visits, mentions, followers, and tweets linking to you. You can also see a breakdown of each month.


20. Wolfram Alpha

Wolfram Alpha allows you to run a free report on your personal Facebook profile with a thorough analysis of your activity.


Leave your questions and comments below. Thanks for reading!

2 comments (Add your own)

1. Sarah A. Parker wrote:
Hi Jonathan,
Thanks for including TweetReach by Union Metrics in your list of free social media measurement tools for your audience to try out. We appreciate it! We also offer a free Instagram account check up for anyone interested. Find it here:

Thanks again!

- Sarah A. Parker
Social Media Manager | Union Metrics
Fine Makers of TweetReach, The Union Metrics Social Suite, and more

Tue, January 19, 2016 @ 10:00 AM

2. Jonathan Kervin wrote:
Hi Sarah, thanks for your comment. Good to know there is another free social media metrics tool available. I'm sure readers will find your Instagram check up useful!

Tue, January 19, 2016 @ 10:03 AM

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